The market for VR and AR in the Middle East and Africa market is expected to increase from a value of $181.59 million in 2017 to $6 billion in 2020, according to international analysts IDC. While until now, consumer spending has accounted for most of that, IDC predicts that from this year, the consumer sector will give way to B2B segments including distribution and manufacturing.
GameIN partners with companies to provide gaming solutions for their events in UAE. Using their event experience combined with the latest VR and gaming technologies; they help companies plan and implement a unique experience for event attendees.
Find out more about them in an exclusive interview with their Marketing Manager, Adel Abu-Khajil.
What does GameIN do?
GameIN provides complete gaming solutions to institutions and corporations. We begin by taking a client’s ideas, branding and marketing message and bring it to life by creating custom interactive software and supplying the suitable VR equipment for their specific installation. We are a full-service gaming agency, and we take care of all the fine details for any project from start to finish so when your customers interact with your brand all they have to do is play.
How did it all start? What’s the road ahead for Game In?
GameIN started operations in Dubai in 2017, to help companies thatwant to use VR and gaming equipment to bring interactivity to their customers but don’t have the know-how and find it difficult to allocate time and resources to bring their ideas to life, and allow their customers to interact with their brand. Moving forward we are looking at providing a more streamlined approach for companies to use our services, while always providing the latest and best VR headset available including the HTC VIVE Pro.
What are the top 3 things you like about HTC VIVE?
We use the VIVE products when our customers want the best results with no compromise. We love the VIVE’s ease of use and setup, high-quality headset and screen, and very accurate sensors.
How does the market for VR look like?
The market for VR is growing at a very fast rate as more people find VR as the most immersive interactive experience. As the market matures companies are looking at using this medium to bring interactivity to their brand message and we believe that VR is absolutely the best way to fully engage your customers with your brand.
Describe the most interesting project you’ve worked on so far.
We worked with many reputable and amazing companies and organizations, but the one project that stands out for us was for Scuderia Ferrai. For this project we developed a custom racing game and provided racing simulator equipment with HTC VIVE headset. The final result and feedback was truly amazing.