Roblox Beats Steam, But Which Games Attracted 47.29 Million Players at Once?
Metaverse
5 minutes read
In 2025, Roblox has truly gone mainstream. It's no surprise that Roblox is popular among teens and kids, but no one expected it to reach such heights. Recently, Roblox set an astonishing record with 47.29 million concurrent users (CCU). To put this in perspective, Steam hit a peak of 41.23 million users during its spring sale in March of the same year. Just five months later, Roblox surpassed Steam by a whopping six million users, largely due to its UGC game offerings.
The driving force behind Roblox's record wasn't a blockbuster AAA title, but rather two seemingly amateur games with viral appeal: "Grow a Garden" and "Steal a Brainrot."
Roblox has broken the record of most concurrent users on a platform, ever, with a peak of 47,296,412 players.
This beats the previous record held by Steam, with them having 41,239,880 players on their platform. pic.twitter.com/wrEIfuFSG1
— RTC (@Roblox_RTC) August 23, 2025
"Grow a Garden": Is Farming Back in Style?
Curiosity got the better of me, so I downloaded and signed up for Roblox. Upon entering "Grow a Garden," I discovered it's a straightforward farming game—planting seeds, watering, fertilizing, and selling crops to buy new seeds. It's simple and soothing, but who would have thought it could become this popular as a UGC game?
This game launched in March of this year, created by a 16-year-old developer named BMWLux, who built "Grow a Garden" in just three days. Initially, it had only about a thousand concurrent users, but by May, it skyrocketed to over ten million, and a summer update in June saw 21 million concurrent users. From a humble little farm, it evolved into a phenomenon on Roblox. Who could have imagined?
I'm pretty good at growing veggies.
"Steal a Brainrot": Turning Memes into a Game
The other game, "Steal a Brainrot," is a meme game. If you've been scrolling through short videos, you've probably seen the "Tralalero Tralala" Italian Brainrot memes. This UGC game was born from that trend.
Launched in May, it was created by veteran Roblox developer SpyderSammy, who has been creating since 2013 and is a co-founder of the BRAZILIAN SPYDER community, which boasts over ten million members and several popular titles. In the game, players collect various brainrot creatures and can even steal them from others. Although "Steal a Brainrot" didn't explode in popularity initially, it gradually gained traction as the meme spread online, eventually becoming a focal point of celebration within the Roblox community.
Buying brainrot creatures can be pricey.
The real climax came on August 23rd. Roblox hosted a cross-game event called "Admin War," where the soothing "Grow a Garden" and the chaotic "Steal a Brainrot" faced off. With limited-time challenges and admin cameos, players from both games flowed into each other, resulting in "Grow a Garden" reaching over 22 million concurrent users and "Steal a Brainrot" hitting 15 million. This pushed the platform to an all-time high of 47.29 million concurrent users, with these two UGC games alone accounting for nearly 80% of the traffic. This showdown not only broke Steam's record but also boosted Roblox's stock price.
In 2025, Roblox proved the power of community and meme culture with two "childish games." Perhaps expanding the age range and opening up to adult content isn't the right growth strategy; embracing UGC (User-Generated Content) is. Roblox's record-breaking achievement forces us to acknowledge one thing: the platform has grown to a point where it can shake up the PC gaming ecosystem.
