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LAI Games Brings VR to the Arcade Masses
Virtual Rabbids: The Big Ride takes guests through the wild and wacky world of Ubisoft’s signature creatures.
Allison Timberlake has been marketing LAI Games for the past 10 years. It’s her job to get LAI Games seen in all the right places and to ensure the company continues to have a reputation for quality and innovation. We had the pleasure of sitting down to discuss her company’s next big venture: Virtual Rabbids: The Big Ride, VR’s first coin- or card-operated, unattended ride.
LAI Games has been in the out-of-home entertainment business for over 60 years and is one of the leading innovators in the development and manufacture of arcade games. The company’s newest offering is Virtual Rabbids: The Big Ride, which is revolutionary in that it is an unattended VR ride with a small footprint. Until now, if an operator of an arcade wanted to offer guests cutting-edge virtual reality, they would have to dedicate a large space for a VR installation and pay people to staff it. Virtual Rabbids is a coin or card-operated ride that requires no attendants and takes up the same amount of space as other mid-size arcade games. This makes VR accessible to arcades of all sizes, from small mom-and-pop operations to out-of-home entertainment industry leaders like Main Event and Great Wolf Lodge, who have Virtual Rabbids in every location.
The game wouldn’t be possible without premium components, starting with the HTC Vive headsets that bring the game to life. Not only do guests get the best possible visuals, but the headsets are sturdy enough to withstand constant use. This doesn’t just apply to arcades, but also locations such as shopping centers and malls where there is no one keeping an eye on them. There is even a cruise-ship version that you can find on every ship in Carnival’s line.
Add to that AAA content provider Ubisoft’s Rabbids taking guests on three over-the-top thrilling adventures, D-Box motion-controlled seats that precisely follow the on-screen action, and top-quality wind and sound effects, and you’ve got the best experience available in arcades today. Virtual Rabbids: The Big Ride was awarded the prestigious Innovator Award from the Amusement and Music Operators Association, the people who make their living with arcade games, and is currently the #1 earning game throughout the US. Check out guests’ hilarious reactions while riding on the LAI Games YouTube channel.
Tabor Carlton, Marketing Director for LAI Games said “We are proud to have changed the landscape of what is possible in out-of-home entertainment and bring VR to a much wider audience. We believe it’s the best technology available today, and it’s so fun to watch people ride it and have a great time.”
To learn more about this game-changing attraction, please visit the official Virtual Rabbids: The Big Ride site.