Experience the Future of Free-Roam XR at IAAPA Europe 2025
Extended Reality
5 minutes read
Europe’s largest gathering of the attraction and immersive entertainment industry - IAAPA Europe 2025 - is right around the corner. From adrenaline-boosting Zombie shooters to eSports contests, there’s no better place to showcase the best that multi-user Location-Based VR and XR Experiences have to offer – and this year, it’s coming to the streets of Barcelona.
Power up with HTC VIVE
At HTC VIVE, we’re gearing up for a showcase of how our optimised XR hardware and dedicated Location-Based Software Suite (LBSS) come together to make LBE experiences not only enjoyable for visitors – but easy to deploy for operators around the world. Join us and our esteemed partners including Zero Latency, VEX Solutions and HOLOGATE for an action-packed week of adventure.
Building technology that unleashes human imagination is in our DNA. That’s why we’ve developed the most comprehensive suite of solutions to power LBE experiences, and our platform has been adopted by many organisations over the world – from VR arcades to museums and cultural institutions. Combining durable hardware capable of high-turnover usage like VIVE Focus 3 and VIVE Focus Vision headsets with our LBSS software is bringing LBE to life at scale.
Today, operators can have venues that are big or small, for single players or even have 120 users at a single time, all roaming in the same space together of up to 1,000 square meters - and can even have multiple different experiences running concurrently. And by pushing the boundaries of tracking technology, physical props and objects can also be easily brought into an LBE environment and tracked accurately for deeper immersion.
From high intensity gaming, to arts and culture and even enterprise training, LBE is reshaping how people learn, interact and explore.
Action and Adventure with VEX Solutions
See HTC VIVE in action on the buzzing IAAPA Europe Expo show floor at the VEX Solutions booth (Hall 2 — 2-974). Dive into memorable VR experiences powered by VIVE Focus Vision standalone headsets in VEX Solutions’ stunning two-space set-up – ideal for thrill-seekers:
VEX Arena – The ultimate VR arena. With one of the largest free-roam VR games libraries and all-in-one design, VEX Arena is the perfect set-up for fun experiences and competitive eSports.
VEX Adventure - A total VR experience that heightens the senses. Combining free roaming with haptics, a vibrating floor, heat and even smell – step into a new world through hyper VR. This amazing space boasts a modular design and turnkey setup for a premium VR experience you won’t want to miss.
Enjoy games like Mission Z and Death Squad – and even be in with a chance to win VIVE hardware by signing up for the VEX Solutions esports competition, happening right there on the booth.
Meet with HTC VIVE
Want to meet HTC VIVE at IAAPA Europe? Contact us on LinkedIn to book a meeting with our attending experts.
Find out more about our LBE solutions here.
